There’s a better way to build a personal brand online.
What happens when you post every day on LinkedIn?
The experts would have you believe consistency is the most underrated superpower.
There’s no denying this, but posting every day can have side effects like —
- lack of ideas,
- self-hate when you can’t maintain a streak,
- resorting to posting meaningless content and memes.
What does this result in?
Your audience feels alienated, your profile growth stagnates, and you lose all the hard-earned credibility.
It breaks my heart to see so many writers fall into this trap. They feel like they’re making progress towards their goals, only to “take a break” a few weeks later when they burn out. And when they’re back, all the traction they worked their asses off for is lost.
There’s a better way to build your dream life than to post daily on LinkedIn. How? Let’s dive in.
1. Know where you want to be
Why do you want to build a personal brand on LinkedIn?
- To make passive income online
- To leave a positive impact
- To own your time
- To get famous
Whatever your reasons might be, know the path of how you’re going to get there. From what I’ve seen of online creators, there are 3 ways you can get rich on LinkedIn
- Being a creator and selling products, workshops, or courses
- Marketing your skills to get potential freelancing clients
- Establishing thought leadership to get high-paying sponsorship deals
Once you know which path you want to follow, create a content plan that’s structured to reach your goal in a stipulated amount of time. Let’s talk about how you can do it.
2. Know how you’ll get there
The content plan I made when I decided to market my services on LinkedIn looked like this-
- Monday: Post a client testimonial.
- Wednesday: Share a video showcasing my skills and why I’m an expert in what I do.
- Friday: Share a before/after story of myself or a client after leveraging my skills.
Just 3 posts a week, and I generated $2000 worth of leads in less than a month.
If you look closely, this isn’t a random collection of 3 posts. These 3 posts are designed specifically to showcase my skills and portray myself as someone my dream clients would want to work with. If my LinkedIn goals were to sell products or courses, my content plan would look different.
Your content plan has to align with where you want to be, and how you want to be seen in your community. Blindly posting content to maintain a publishing streak will get you nowhere. More on building a content strategy here —
“The people who succeed are irrationally passionate about something.” — Naval Ravikant
3. Know your worth
When you’re picking what to charge for, pick high-paying skills.
Writing LinkedIn posts for a client will barely make you $200 a month. But doing content strategy for their brand can earn you upwards of $2000 a month.
When you’re charging for your skills, know your worth, and understand how to package your skills to create high-paying offers.
In one of the $2500 per month offers I created for a client I met on LinkedIn, I included the following services:
- Blog content strategy and content creation
- SEO research and implementation
- Social media marketing
- Newsletter marketing
- Backlink building
Simply writing blog posts for them would make me $200 an article. But packaging my skills let me write 2 articles a month and make $2500. You need to identify high-paying skills and package them together to create a lucrative offer for your client. This includes suggesting services your client didn’t know they required.
If you establish yourself as a thought leader and behave like one, you’ll find it’s easier to convince clients to sign high-paying checks without questioning too much. Of course, you’ll have to provide them enough value to make them keep coming back.
4. Know things won’t change in a day
The hardest part of embracing the creator’s journey is the wait. One viral post won’t make you rich overnight. One outreach email won’t make you a millionaire.
The key is not to get frustrated. You have to keep your head down and put in honest work. Some other things you can do along the way:
- Analyze stats to understand what your audience wants from you
- Keep tweaking your content strategy for optimum results
- Experiment with content formats to maximize reach
- Hunt for potential collaborations in your niche (with other influencers or brands whose target audience matches yours)
Blind consistency vs intentional branding on LinkedIn
Consistency can be your superpower while building a brand on LinkedIn. But if you just post for the sake of it without having a goal and a plan to reach there, you’re killing your chances.
Having a content plan doesn’t mean posting every day. It means knowing your goals and aligning your efforts with it. You need to keep analyzing your stats and tweaking your content to get the most out of your LinkedIn journey.
In today’s times, LinkedIn is one of the most powerful social media platforms to establish a presence on. If you’re merely posting memes or sharing jokes there, you’re killing the chance to potentially earn millions.
With the right approach, mindset, and skills, you can crush the LinkedIn game.
Intrigued about LinkedIn but not sure where to start or how it can benefit you? Grab The Ultimate LinkedIn Guide and start building your personal brand on LinkedIn today.
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